We continue to meticulously test products so that you can make the best decision for your family.Īffiliate Disclosure: Our website is reader-supported, which means we may earn an affiliate commission when you're clicking through our site to a retailer. Each Lab’s exhaustive analysis is key to the unrivaled trust that consumers have in the Good Housekeeping brand and the Good Housekeeping Seal, the most recognized consumer emblem in the U.S. In addition to conducting blinded-consumer testing, pros evaluate thousands of products each year in our cutting-edge labs. Our uncompromising and extensive Lab and consumer testing employs unique, proprietary scientific evaluation, no matter what product is being tested, from the longest-lasting lipsticks and the safest baby gear to top-performing home appliances and the latest electronic gadgets. Today, the Good Housekeeping Institute continues to earn the trust of consumers all over the globe, but, with so much new technology and equipment, the modern incarnation of the Good Housekeeping Institute is a far cry from the original “experiment station.” Present day, it’s an 18,000-square-foot state-of-the-art consumer testing facility in the LEED Platinum-certified Hearst Tower set in the heart of Manhattan. Product testing at the Good Housekeeping Institute has always been conducted using state-of-the-art lab equipment as well as feedback from consumer testers.